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Log

Working notes,
published as they happen.

Short posts about what shipped, what broke, and what it cost to find out. No thought leadership, no predictions about 2030.

The build log
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  • Build8 min read

    Giving a client AI access to their CRM without breaking your white label

    Give clients AI access through a connector you control, with credentials held on your server and permissions tied to their CRM account. To preserve your white label, control the sign-in flow, tool names, results and errors too. A custom domain alone cannot hide the platform details a proxy passes through.

  • Build5 min read

    The mark that could only go forward

    Rule-generated brand marks can look too similar when a rule fixes the overall gesture and varies only point positions. Collective Stars' five-point marks on a 5x5 field always moved left to right. The 1,202 legal variants differed numerically but read alike: the paths could not double back, cross themselves, or enclose space.

  • Deciding7 min read

    What a $2,500 AI readiness assessment actually buys

    An AI readiness assessment maps how the work actually runs, then tests whether the data can support automating it. A useful one produces a current-state map, a data readiness review, three to five opportunities ranked by impact and effort, an ROI model with its assumptions exposed, and a phased roadmap with real prices.